Josh Nuttall – Medium

Josh Nuttall

When you’re framing the position for a brand that has a low price point, yet is a premium service…

A cheap brand will just compete on price and price alone. It’s a race to the bottom and customers will simply switch to ‘the next best…

Aug 20

Aug 20

What is your most memorable meal?

Memories are made throughout the entire interaction process. They are a tapestry, ones that are woven together by different pieces and…

Aug 13

Aug 13

Talk to your worst customers

Many customer facing brands are obsessed with their best customers.

Aug 12

Aug 12

Best alternative or most loved?

If you’re building a customer facing product that you hope will become part of a person’s lifestyle a worth while question to ask when…

Aug 5

Best alternative or most loved?

Aug 5

People are hungry for substance

What do I mean by this?

Jul 28

Jul 28

When faced with a challenge, get smarter

Challenges ask us to make decisions.

Jul 28

Jul 28

Years back, I listened to Tony Fidells talk he gave at Ted.

Simple decisions he made transformed a customer’s experience, because he designed end to end, not in silos. An example of this is how he…

Jul 25

Jul 25

your meaning magic.

meaning is personal and it’s a critical part of the way a brand feels and how customers relate to it.

Jul 24

Jul 24

Yes, true fans not only fans.

Every brand needs 100 true fans and to create fans a brand needs to stand for something.

Jul 22

Jul 22

One of the most valuable part of AI is the hallucinations

Moments of hallucination introduce pieces of randomness to the space in which you operate. There are a variety of ways that you can go…

Jul 21

Jul 21

Josh Nuttall

Josh Nuttall

A deep thinker, synthesiser & learner. Interested in tech, data, & ownership. Enabling reverse mentorship. Exploring DAOs with Crypto, Culture & Society

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