creativity is dead.life. give things energy, character, and soul. it gives being an emotion.Jul 8Jul 8
Brands must have soullife needs to have soul, it needs to have emotion, it must have feeling.Jun 25Jun 25
Magic happens when you acknowledge that you have an egoIt is often said that you should leave your ego behind when wanting to get the best out of creative pursuit. Especially when you’re in a…Jun 20Jun 20
lessons from hospitality.what if we design interactions through the lense of hospitality, rather than customer centricity? when something is centered or centric we…Jun 13Jun 13
How will you change in the age of AI?The conversations about AI’s impact range from utopian promises to dystopian warnings. But here’s what matters more than the predictions…May 28May 28
learning is not memorising something.when you learn, you either refine or update a view you hold. when you learn you change you behaviour.May 19May 19
Brands must be grown not built.Brands are living, they are not static creations. It is why they are emotional by design.May 6May 6
Be weird and wonderfulThe world doesn’t need more of the same, it needs you to be weird and wonderful.Mar 27Mar 27
The world around us is filled with sameness.It’s part of the way systems are designed. They are curated and created in a way to distill sameness. The principle of sameness is…Feb 28Feb 28